Tennessee’s Josh Heupel Signs $15.5 Million Netflix Deal for Exclusive Docuseries
KNOXVILLE, Tenn. — In a groundbreaking move that merges college football with Hollywood, Tennessee Volunteers head coach Josh Heupel has officially signed a $15.5 million deal with Netflix for a 7-episode documentary series that will highlight his journey, his philosophy, and his impact on the game.
The series, which Netflix insiders describe as both “raw and inspirational,” is set to recount Heupel’s rise from a standout quarterback at Oklahoma to his meteoric success as a head coach in the SEC. Cameras will follow not only his coaching journey but also the behind-the-scenes dedication, sacrifices, and vision that have fueled Tennessee’s resurgence on the national stage.
> “Football has always been about more than the game it’s about family, discipline, and building young men for life,” Heupel said in a statement. “I’m excited for fans to see the full picture of what drives me and what drives this program.”
Industry experts predict this could be Netflix’s next sports phenomenon, following the success of titles like Last Chance U and Quarterback. The docuseries aims to provide a candid look into Heupel’s leadership, locker room speeches, and even the personal challenges he’s faced in building Tennessee back into a powerhouse.
The 7-episode run will reportedly include:
Episode 1: Roots of a Champion – chronicling Heupel’s early life and playing career.
Episode 2: The Quarterback Years – his rise at Oklahoma and the lessons learned.
Episode 3: Reinventing the Playbook – how Heupel developed his offensive philosophy.
Episode 4: Rocky Top Rising – his arrival in Knoxville and the culture shift.
Episode 5: Behind the Whistle – an unfiltered look at game-day preparation.
Episode 6: The Pressure Cooker – exploring the intensity of SEC competition.
Episode 7: Legacy in the Making – where Heupel envisions Tennessee and himself going next.
The project has already begun production, with a tentative release set for late 2026. Netflix executives believe this will not only resonate with college football diehards but also attract a global audience unfamiliar with the traditions and intensity of SEC football.
For Tennessee fans, the announcement adds another layer of excitement to a program already buzzing with momentum on the field. For Heupel, it cements his place not only as one of college football’s premier coaches but also as a cultural figure whose story is now being told on one of the world’s largest platforms.
