The SPFL have announced a new five-year partnership with betting company William Hill, replacing car dealer Cinch as the Scottish Premiership’s headline sponsor.
Cinch had elected to conclude their arrangement with the SPFL early, which left Hampden authorities hunting for a new partner in a challenging market.
However, they have managed to come up with what they say is a record agreement for Scottish football.
The league body said: “Under the record-breaking, five-year deal, which begins at the start of season 2024/25, William Hill will become the title sponsor of all four SPFL divisions as well as the Official Betting Partner of the SPFL. This will see the four SPFL divisions become the William Hill Premiership, William Hill Championship, William Hill League 1, and William Hill League 2.
“Alongside its partnership and title sponsorship, William Hill and the SPFL have partnered with EPIC Global Solutions, a global consultancy focused on gambling harm prevention, to launch a multi-year, first-of-its-kind programme on gambling harm awareness across Scottish football for SPFL players, staff, and supporters.”new sponsor contract worth £10m to Scottish football
It’s been stated by The Scottish Sun [08/06 print edition, p. 68] that the five-year arrangement is worth £10 million in total, so £2 million every season.That’s up from the £1.6 million each season the league were supposed to be earning from Cinch.
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